Tonights news brought to you by: McDonalds

Viewers of KVVU's morning show in Las Vegas have been seeing McDonalds iced coffees on the anchors desk lately. It's part of a deal that Karsh / Hagan worked out, and it'll be interesting to see what sort of results it gets. According to the NYT article, the achors rarely interact with the cups. If there was a negative story abot McDonalds the editor said he would pull the cups, but what about just plain negative stories?

"Five people were shot today. In other news, this new iced coffee is delicious!"

There are no plans to expand the product placement to regular newscasts, but if this works I can only imagine we'll see more stations begin pushing the boundaries between facts and ads.

Do you think this will work?

(via New York Times)

Grab a warm, sticky, Booty Sweat energy drink

Sound good? Just wait till you read the copy:

a delicious and bump up struttin’ energy drink that will pump up a brotha’s ass right-pronto. This swill will crank yo’ metabolism up skippin’ right over jiggy to straight G-pimp level, word to your mutha. Brothas will be layin’ down the 2-3 on the wiggy jig focusing the energy flow into cold-face benjamins that will fill yo’ pimp pockets to burstin’. Damn straight! Booty Sweat will keep a brotha pitchin’ straight game all night to the baby-dolls.

Whew. I'm sweating just thinking about it.

Turns out this is a reverse product placement for the upcoming "Tropic Thunder" movie.

But what does it taste like?

Contrary to its moniker, though, Booty Sweat has a taste that's more effervescent cherry than Perrier of the derriere, at least according to Paramount director of licensing Tammy Stockfish, who tasted a can for herself last week.

(via Energy Fiend and Ad Age)