Tonights news brought to you by: McDonalds

Viewers of KVVU's morning show in Las Vegas have been seeing McDonalds iced coffees on the anchors desk lately. It's part of a deal that Karsh / Hagan worked out, and it'll be interesting to see what sort of results it gets. According to the NYT article, the achors rarely interact with the cups. If there was a negative story abot McDonalds the editor said he would pull the cups, but what about just plain negative stories?

"Five people were shot today. In other news, this new iced coffee is delicious!"

There are no plans to expand the product placement to regular newscasts, but if this works I can only imagine we'll see more stations begin pushing the boundaries between facts and ads.

Do you think this will work?

(via New York Times)