The Odell Brewing TwitterBrew

One (of the several) projects I've been working on lately that is consuming my life (in the best way possible) is brewing a beer via twitter for Odell Brewing in Fort Collins, CO.

After having the idea back in January, I worked with Reel Motion Media to pitch the idea to Odell's. In April we finally began bringing it to life and the rest is well documented history (search for the hashtag #odelltwitbrew to see the history on twitter.)

If you're reading this before 7am MDT on 5/29/09 go vote for your favorite label design for the beer.

And now it's all culminating in the release of the beer, Blackbird, this Saturday May 30th at the brewery in Fort Collins. You can see details on Upcoming or Facebook.

I'd love to see you at the event. If you find me and tell me you read about this on my blog I'll buy you a pint.

I'll be sharing more learnings from this project in the future when I have time to reflect on it. Stay tuned.

Odell Brewing Brews up the First Twitter Beer

Odell Brewing in Fort Collins, CO has decided to brew up the first "Twitter Brew." The beer's style, ingredients, tap handle, etc will all be chosen by followers of Odell's twitter. A few people have pointed out that 21st Amendment Brewing in San Fran did a twitter brew this spring, but it would seem to have been a twitter brew only in name, not in the way it was produced as the Odell version will be. Pretty cool stuff. From the press release:

A Twitter Taste in Your Mouth

Odell Brewing Releases First Twitter Community Brew

On May 30, 2009, Odell Brewing will release the first Twitter community inspired brew.

Followers have until April 19, 2009 to tweet their suggested beer styles for the first Twitter Brew poll. Subsequent polls will be conducted to determine beer qualities like color, strength, body, and hop character. Twittering beer lovers can also tweet ideas for beer names and tap handle designs.

The voting will end on May 8, 2009 and brewer, Jeff Doyle will then brew the Twitter Brew on Odell Brewing’s Pilot brewing system. “There are so many people who are interested in brewing but don’t really have the means to do it,” said Doyle. “The Twitter Brew will give them the chance to get involved with the whole process.”

Twitter brewers can try their beer at the brewery’s Tap Room during the tapping party on May 30, 2009.

Odell Brewing is a proud sponsor of the Cicerone Certification program and an award winning brewery, nationally and internationally: 2008 North American Beer Awards – gold medal for 5 Barrel Pale Ale. 2008 World Beer Cup® – gold medal for IPA, silver medal for Double Pilsner, silver medal for Cutthroat Porter. 2007 Great American Beer Festival® – gold medal for IPA, silver medal for Easy Street Wheat, bronze medal for Extra Special Red. 2007 Stockholm International Beer Festival – bronze medal for 5 Barrel Pale Ale. 2007 Australian International Beer Awards – silver medal for 90 Shilling, silver medal for Cutthroat Porter, silver medal for Easy Street Wheat and bronze medal for 5 Barrel Pale Ale.