The Odell Brewing TwitterBrew
One (of the several) projects I've been working on lately that is consuming my life (in the best way possible) is brewing a beer via twitter for Odell Brewing in Fort Collins, CO.
After having the idea back in January, I worked with Reel Motion Media to pitch the idea to Odell's. In April we finally began bringing it to life and the rest is well documented history (search for the hashtag #odelltwitbrew to see the history on twitter.)
If you're reading this before 7am MDT on 5/29/09 go vote for your favorite label design for the beer.
And now it's all culminating in the release of the beer, Blackbird, this Saturday May 30th at the brewery in Fort Collins. You can see details on Upcoming or Facebook.
I'd love to see you at the event. If you find me and tell me you read about this on my blog I'll buy you a pint.
I'll be sharing more learnings from this project in the future when I have time to reflect on it. Stay tuned.
Labels: justin mccammon, odell brewing, twitter
posted by Justin at
11:40 PM
1 Comments:
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