Sunday, June 22, 2008

Stop and think before you name your product

I was just about to toss a few of these in my salad when I noticed something interesting. The brand is "New York" croutons. The style is "The Original Texas Toast". If there's one thing advertising has taught me over the years, it's that New York City and anything in the west (Texas Toast, Pace Picante Sauce, etc.) don't mix. Seriously, these croutons aren't even that big like a piece of Texas Toast. How about Brooklyn Style? or Coney Island Croutons? Leave some suggestions for better crouton names in the comments, I know we can do better than New York - The Original Texas Toast Style.

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