New Mercedes Benz Ads are Cadillac-esque

Dave over at AdFreak likes this Mercedes Ad:



While Dave over at Adpulp likes this one from the same campaign:



My name isn't Dave, and I'm lukewarm on them both. I like the cinematic feel they both have, but as Dave (at Adpulp) points out, they both feel similar to Cadillac's latest "Pursuit" campaign. Actually, after re-watching the Cadillac commercials I think you could swap the voice overs between the Mercedes and Cadillac ads and no one would ever know. In other words, neither makes any claims that it's competitors cannot. Some would argue that it's the beautiful cinematography of each that draws you in. Well, if I wanted beautiful cinematography I'd watch a movie, not a commercial.

Both companies should take a cue from Volvo who ran this fantastic print ad that rips Cadillac up and down while staying just as classy as these ads wish they were. Who says copywriting is dead?