Stop it.

The trend stops here.

I saw this last night and almost threw up in my mouth:


Compare that to this VW ad:


As if you needed another sign, when Lay-z-boy uses a concept in an ad, it's done. Don't get me wrong, it was really cool for a while. As a matter of fact I really liked the VW ad above. I don't think it was the first ad to use this editing technique and unfortunately it probably won't be the last. In any case, forgetaboutit. If you have a "great" idea that uses this concept, toss it. Push yourself, and come up with the next great thing.

Consider yourself warned.