How much of advertising is really just chance?

Why do some great ads go unnoticed and other seemingly lesser ads win gold the world over?

That's the question posed by Lunar BBDO as they try to figure out why this ad didn't get much notice at all:



While another one (which is so basic and mundane I don't even feel like posting it) wins big.

It's an interesting thought, and makes you wonder just how much of this whole advertising thing is really just chance.

See their full take on these ad at: If this is a blog then what's Christmas?