Jimmy Dean Entertains, but Will it Sell?

I'd been looking for this spot for a few days now. Finally it popped up on Adpulp. I love the quirky, "I Heart Huckabees" atmosphere they're creating with this campaign:



But then Adpulp has to come along and point out that the above spot sells the category, not the specific product.

Well shit. I have to admit they've got a point there. But it's just so damn entertaining to me. Let's look at another spot from the campaign:



Ok, now we're getting somewhere. We've got a benefit, albeit a vague one, but Jimmy Dean will make you full. That's at least something they can lay their claim to.

Now here's another spot:



Ohhhh. So now Jimmy Dean makes you happy. Happy Breakfast. Maybe that's a new saying, sorta like "Happy New Year." In any case, it's all coming together for me now. Jimmy dean fills you up, keeps you full, and gives you a happy breakfast. That sounds pretty good.

And the campaign continues with lots of similar commercials.

I like that there are so many variations on this one concept of the sun and cloud / planet / moon cast. It's great. So few brands have big coherent campaigns like this anymore. So many are doing a little something here then jumping to something else over there and then to something different.

There's also a few webisodes of interviews with the sun, moon, cloud, etc. Looks like they were added a couple years ago. Is this campaign really that old? Maybe I'm just out of the loop.