I'm a PC meets I'll give you my Mac

There's a new video in the I'm a PC campaign from Microsoft (and CP+B I'm assuming) where a young lady gets $1000 cash to buy whatever computer she wants. After visiting an Apple store and finding they only have one model under $1000 she visits another store and gets an (apparently) amazing HP model for $700. Yeah, PCs are cheaper for the same hardware!



Even in this economic climate, is price really the biggest deciding point for someone looking at a mac vs a PC? Sure, it's a consideration (and the reason I'm not typing this on now) but it doesn't erase or even dismiss the lust some people have for macs. In fact, it might even encourage mac lust. "If I only had another $500 to spend I could get what I really want, a mac."

But I understand where the spot is coming from: emphasizing price when everyone is more price conscious.

Let's face it, price is a hollow arguement in the end. It says nothing of features or usability of the hard / soft ware. It says nothing of performance (other than hardware specs.) In my mind Microsoft shouldn't try to compete with Mac's OSX, but rather focus on its own features. Find its unique functionalities. The ways it can improve your life or your business. Tell me why I want Windows not why Macs are expensive.

And on a side note, what happens when a devout Mac fan offers the actress "Lauren" from the commercial his personal macbook for free, just so she can compare and see which computer is truly better?

ps- this post written on a pc running Ubuntu Linux so as to be as impartial as possible. Oh, and because Windows ran like shit on this machine and I can't afford a mac even though I'd like one.