Volvo takes a shot at Cadillac's Pursuit

I was flipping through the Wall Street Journal today when this ad jumped up and hit me across the face. The headline "For those who would rather drive perfection than pursue it." is a pretty obvious shot at Cadillac's "Life, Liberty, and the Pursuit" campaign. And I'll tell you what, it works. This Volvo ad comes in with enough swagger and strut to knock Cadillac right of it's barstool. I know you probably can't read the body copy, so here it is (sorry for the shitty picture):

Relentless pursuits are all well and good, but will those chasers of perfection ever get on with achieving it? No matter. It just so happens Volvo makes an automobile that goes beyond giving perfection the old college try: the S80 Luxury Sedan. As one would expect from the perfect car, the S80 performs, well, perfectly. The available 311-horsepower V8 ULEV II growls sympathetically at its less-that-perfect pursuers. And all while pampering up to four guests in flawless luxury appointments that won the S80 "Interior of the Year" honors from Ward's AutoWorld. You can look that up if you'd like. One such appointment: standard leather throughout. "What's so different about that?" you ask. And we're glad you did, because we have the perfect answer. Not only are the front seats leather, they're also ventilated, so you can stay perfectly cool and dry in even the most sweltry weather. And in the coldest of winters (which, as a Swedish car company, we know a little something about), that same comfortable system applies to the seat heaters - a perfect touch that falls just shy of overindulgence. How Scandinavian of us. Yet the S80 is still, after all, a Volvo. It therefore bears mentioning (and goes almost without saying) that it would offer the perfect suite of safety technology: Dynamic Stability and Traction Control comes standard, detecting and preventing skids. An available Blind Spot Information System acts as a second pair of eyes before a lane change. And the available world's first Collision Avoidance Package raises the science of prevention technology to an art form. But you'll have to come to one of our showrooms to ask us about that one. After all, we've got to leave something for our sales associates. Of course, none of the aforementioned engineering wonders can exist in a vacuum. In truth, it's the whole of the S80 that sets it apart from the luxury flock. The way everything is so thoughtfully put together, piece by intelligent piece. Safety innovation by safety innovation. A perfect combination that brings harmony to you, your passengers and the road you're sharing together. Which, in our opinion, is the whole point of the Volvo S80. And as opinions go, that's as humble as being perfect will allow.

Awesome. I have no idea who did this ad. If you do let's hear it in the comments.