Kodak steps closer to being a 21st century company

Disclaimer: I work for Kodak.
That said I'm willing to admit that Kodak missed the boat on digital and have been sluggish at best in turning things around. But I have to give credit where it's due and I think this spot, based on Kodak's celebrity apprentice hoopla, has something to it. Also, while we're talking about them, an interesting look at Kodak from Adrants.