What's The Truth smoking these days?
I've been a big fan of The Truth campaign from Crispin Porter + Bogusky and Arnold, but this latest effort just doesn't cut it for me. Adrants hates it because it uses a quote from 1971, but I don't mind that. I think that tobacco companies are just as evil now as they were then. Sure, there's free choice, but there's also trying to even the playing field, which I think anti-smoking ads are intended to do. I'm not going to get into the free choice vs social responsibility argument either, I'll leave that for you in the comments.
So what's my beef with The Truth? Well, this ad starts fine, if not a bit benign compared to they're previous efforts like body bags on the street and the cowboy singing through his voice box, but then the damn animated stork comes out. What the fuck is that about? Then all these animated babies start jumping out and the next thing you know it song and dance time. By the end of the thing I'm a bit confused and really disappointed. Ok, I get it, smaller babies is easier for the stork, cool, I guess. It doesn't make me not want to smoke (I'm not having babies), nor does it incite me to get behind the anti-tobacco movement like many of the previous Truth ads did when they let me stick clever signs in dog poop or harass ad agencies that did tobacco ads. All I'm left thinking is: what did I just see? And, man, I hope I never see that again from such great talent. What do you think?
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Previously in Anti-Smoking: PSA with Sufjan Stevens Music
So what's my beef with The Truth? Well, this ad starts fine, if not a bit benign compared to they're previous efforts like body bags on the street and the cowboy singing through his voice box, but then the damn animated stork comes out. What the fuck is that about? Then all these animated babies start jumping out and the next thing you know it song and dance time. By the end of the thing I'm a bit confused and really disappointed. Ok, I get it, smaller babies is easier for the stork, cool, I guess. It doesn't make me not want to smoke (I'm not having babies), nor does it incite me to get behind the anti-tobacco movement like many of the previous Truth ads did when they let me stick clever signs in dog poop or harass ad agencies that did tobacco ads. All I'm left thinking is: what did I just see? And, man, I hope I never see that again from such great talent. What do you think?
Find more videos like this on AdGabber
Previously in Anti-Smoking: PSA with Sufjan Stevens Music
Labels: anti smoking, arnold, crispin porter bogusky, the truth
posted by Justin at
9:37 PM
1 Comments:
yeah, that's weird. Though it does bring up a different point about smoking that I wouldn't think about. Perhaps they've already grabbed our attention with their other ads and they're trying to reach out to a different audience?
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