VW: Building websites like cars

This is pretty cool. VW ad from Tribal DDB that shows their UK website being physically built (like a car). Like I've said about a lot of the other great ads I've posted here I really like the "behind the scenes" aspect of something we take for granted (website building, vending machines, the wind). Work like this comes from a place of understanding and "truth", the way I see it. You really have to not only know your client's product / process, but also understand the truth behind how things come to be, like the idea that VW builds it's website like it builds it's cars. Now that's leveraging insight and creativity. (via Denver Egotist)