Las Vegas: Now with 50% more Douchebags

I'd read about this a while back at copyranter, but for some reason I didn't believe it was still running. We'll it is. Las Vegas has an entire place on it's site (and on myspace) for douchebags interested in coming to Vegas to, uh, douche it up? They even get $25 off their hotel bookings. I had a friend go to Vegas a couple weeks ago and have his wallet stolen on the bus, so I can attest that this campaign is working wonderfully to douche-ify Vegas to the max. My real question is, at what point did Vegas think it had a shortage of douchebags?